How to Start Building Your Email List of Clients

The most important thing you need if your online information business is to succeed is a list of potential customers and you need to start building that list from day one. Put simply, if you haven't got a list you haven't got a successful business.

When I first started out online I thought it was important to get lots of quality content on my niche site to attract visitors along with article submission. Now, this wasn't wrong as both of these tasks will drive traffic to your site. Some people did purchase the product I had on there but, I didn't have any details to contact them in the future. I simply hadn't thought about capturing email addresses which would have given me the opportunity to contact potential customers on a regular basis.

So, my advice to new marketers is to start building your list from day one. It will become your most profitable asset in time.

To start list building, you need to sign up with a reputable auto-responder service. There will be a monthly fee which is dependent upon how many emails you want to send each month.

The fee is worth it as once you've set up all your email sequences they will go out automatically and it would be a huge task to email each customer without this service especially when your list grows to hundreds and, for some people, thousands of customers.

Don't worry, it isn't hard to set up it just takes a little time and effort. The reputable auto-responder companies have plenty of online tutorials which are easy to follow and they usually have a customer service department if you are stuck with something.

For people to join your list you need to offer something for free in the form of a report or mini e-book. The information must be good quality and relevant to your niche and about two to three pages at the most.

As I said, the report needs to be useful to your prospective customers. They need to see that you are professional in your approach to your niche, the go to person for that subject.

Through the auto-responder you can design an opt-in box which should have details about your free gift and spaces to for your visitors to leave their email details.

Once they leave their details they will be on your customer list. You should set up your auto-responder for a double opt-in. this means your customer will receive a second email asking them to confirm that they are happy to be on your list.

It's important to keep in contact with your list in order to develop a professional relationship. You can do this by giving them quality information, useful tips and/or resources in between offering products.

Use your auto-responder to set up emails to go out at least twice a week. You can also email in between with a broadcast message if there is something you want them to know about for example there may be some up to date information on your niche that you would like to share.